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十大正规体育平台 Wireless Technologies Prove Perfect Fit for Old Navy Commercial Shoot

7/12/2021

The Old Navy flagship store in midtown New York City was converted into a four-floor soundstage for a recent commercial shoot, and the production companies found a combination of 十大正规体育平台® wireless intercom technologies to be a perfect fit for covering the retailer’s 关闭d (or more appropriately 衣服?)安全、高效地设置.

The project required a mix of pre-recorded segments with employee interviews and a celebrity guest appearance. The talent was staged on separate floors when off-camera, allowing the onsite technical crews to maintain proper distancing while still experiencing high-quality communications among each other and talent, as well as the remote producers and directors who were in Los Angeles.

哥谭镇的声音 & 通信 was the lead production company for the shoot, with VP Peter Schneider managing operations remotely and independent sound engineer Ken Goodwin on-site. 两人选择了十大正规体育平台的 FreeSpeak二世® 1.9 GHz Digital Wireless Intercom System and the Agent-IC® Mobile App as the production roamed freely between each floor and even onto the busy Manhattan streets with no drops in coverage.

“The beauty of these systems is that I can remotely log in and verify everything is working as it should, and also troubleshoot to understand where things might not be connecting properly,施耐德说, who has extensive experience deploying 十大正规体育平台 systems in a wide range of configurations.

在前期制作会议期间, the team met to assess key intercom requirements, 确定易用性, real-time communications and a minimal hardware footprint were the priorities.

The team conducted a trial run the day before shooting began, establishing a connection between Gotham’s headquarters in New York City, the line producer’s office and the director’s home in Los Angeles, 所有人都在探员一号.

“Our setup facilitated full-duplex communication, both on-site and with remote directors – quickly, 简单有效,施耐德评论道。.

With everything a “go,” shooting was ready to start. On-site at the store, the FreeSpeak system linked to 十大正规体育平台’s LQ® Series of IP Interfaces and integrated with a Peplink Speed Fusion Engine Cam for cellular connection.

Goodwin allocated 13 FreeSpeak二世 beltpacks among the crew, placing nine transceivers throughout the four floors. 他还创建了单独的频道, one main communications channel for crew to talk with grips and electric teams who were also on walkie-talkies, and other channels for more targeted conversations.

“对讲机的工作近乎完美,古德温说。, noting the wireless partyline systems allowed for full-duplex and high-quality natural conversations plus the flexibility to assign channels as needed to support the production.

DP的, 1日的广告, 第二个广告, 线生产商, 视频播放操作员, 亚洲最大体育平台ion Designer and Schneider had their own four channels, each of the three camera operators and 1st ACs had access to a similar set of four channels, and Goodwin and Schneider used the same set-up to establish a private tech channel.

“每个人都在监控主频道,古德温说, “and then they could also all go to different channels to have their private conversations.”

The 十大正规体育平台 system integrated well with the use of walkie-talkies, ensuring nobody missed a cue or stage direction while always having constant two-way communications.

“The Assistant Directors and the 线生产商 still had walkies on their belt,他说, “and that way they didn’t have to take their headset off if somebody was trying to reach them. If the 1st Assistant or the DP needed someone to come over and change a light, they can just talk under Channel D and call somebody over without having to take their headset and potentially lose some conversation.”

The streamlined communications contributed to such an efficient production schedule, granting the crew extra time for some unplanned shooting.

“One day we wrapped about 45 minutes early, so we went out onto 34th 拍B-roll,”古德温说. “I had only planned for coverage inside the store, so I wasn’t sure at first how it would go, but the Director was still communicating with everyone, they were calling out signals to hold traffic, 在雨中跑过街道. 他们玩得很开心. The 十大正规体育平台 system allowed for so much off-the-cuff creativity.”

Both Goodwin and Schneider said the use of full-duplex wireless intercoms is increasing across the production industry, as more decision-makers realize the potential benefits of achieving quality, 按时工作,不超出预算.

“当导演, 例如, hear they can have a full two-way conversation with the whole crew and be on a separate channel to whisper directions to a camera op,古德温说, “that’s when people start really liking the idea of multi-channel intercom.